Nine in ten parents are concerned their children “miss the point” of Christmas, new research from Camp Quality suggests.
The research shows Australian parents worry their kids are only interested in presents, rather than the bigger picture and spirit of Christmas.
Camp Quality CEO Kylea Tink said what should be a time of celebration is sometimes overshadowed.
“If there is one thing you learn seeing the way cancer can impact a child, it’s the importance of celebrating every moment we have together,” she said.
“While it’s a terrible cliché, it’s 100% true – life really is too short and precious. “Our amazing Camp Quality kids and families show us that every day.
“As difficult as the circumstances they face can be, they still find ways to be grateful for the small moments.”
Other key research results included the following:
- 9 out of 10 (94%) parents believe children today have a poor understanding of the true meaning of Christmas
- 3 in 5 (66%) reported they believe kids see Christmas as being all about Santa and receiving gifts
- 1 in 2 (53%) believe kids see Christmas as being all about shopping and spending money
- Over half (66%) of the parents surveyed blame consumerism and the weight of advertising for the true meaning of Christmas being lost, while a further 42% say social media and the fear of missing out plays a large role.
Camp Quality is also launching their annual Kid-ness Advent Calendars.
“Kid-ness Advent Calendars offer 25 cards of pure fun and inspiration. Each card holds one simple act to bring families closer, remind them what is really important and help shift our focus from the consumer frenzy that surrounds December to the things that matter more,” Ms Tink said.
“Profits from every calendar go back into helping us deliver our services, programs and resources: which change the cancer story for kids facing their own diagnosis, or the diagnosis of someone they love, by simply letting them be kids again.”
Camp Quality Kid-ness Advent Calendars available at: https://shop.campquality.org.au/