New campaign to help breastfeeding, isolated mums

The Australian Breastfeeding Association (ABA), Australia’s peak body for breastfeeding, says there’s been a 20 per cent increase in calls to the breastfeeding helpline since the pandemic began.

The ABA has launched a new support campaign to mums and families in the pandemic, with many women left without their usual support network.

Tasmanian mum Megan Nayler, whose daughter Lumi was born in June, said the support she received from ABA meant she was able to carry on breastfeeding her daughter through the stresses and challenges of COVID-19.

“It’s scary to have a baby during a pandemic. You have a perception in your mind of what pregnancy and having your first baby will feel like and it was so different to that,” Megan said.

“I had a few issues with breastfeeding and my mother-in-law put me in touch with ABA who stepped in with lots of support — mentally for me and physically so I could breastfeed Lumi. It was a lifesaver. I can guarantee without Rosalie (my mother-in-law) and ABA I would not be still breastfeeding.

At the start of the pandemic, ABA moved all of its breastfeeding support services online, including breastfeeding education classes and local support groups.

Naomi Hull, ABA Senior Manager Breastfeeding Information and Research, said Megan is not alone in her experience.

“We’re excited for this new campaign to continue supporting mothers and families as we emerge out of this crisis and adapt to this new normal. ABA is here to support new mums wherever they are in their journey.”

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